Route optimization: fewer kilometres, more visits

The route, backbone of distribution

In field distribution, everything starts with the route. Presales, delivery and direct sales all rest on the same foundation: well-built delivery routes, with the right customers, in the right order, at the right pace. A poorly designed route costs you every single day — wasted kilometres, customers visited too late or never, workdays that run over.

That is why DistrIA, a distribution management software built for field operations in Morocco, puts route planning at the heart of the platform. Sectors, itineraries, vehicles and visit frequencies are managed in one place and feed directly into your teams' daily work on mobile.

Route planning by sector and by sales rep

Route planning in DistrIA follows a simple logic: each sales rep or driver gets weekly routes, built by sector. Monday the industrial district, Tuesday the city centre, Wednesday the outskirts — every customer is tied to a visit day and a position in the route.

This module is not limited to a single role: it is present across all three modules of the platform — Presales, Delivery and Sales. Your presales reps, your drivers and your van sales teams all work with the same route logic, which simplifies coordination between teams and makes results easier to read.

The building blocks — geographic blocs, itineraries and vehicles — are managed in the Data module. You define them once, then reuse them to compose all your routes. When a sector changes or a customer moves to a different visit day, the change is reflected automatically in the schedules of every team concerned.

AI-optimized itineraries

Once the route is defined, the remaining question is the visit order. DistrIA automatically computes optimized itineraries: the AI works out the visit sequence that minimizes the kilometres driven, based on each customer's geographic position and the vehicle's starting point.

This route optimization is part of a broader approach: discover how we use AI for distribution, from order dispatch to field activity analysis.

Real-time geolocation

The map is the natural dashboard of a route. DistrIA shows the real-time position of your sales reps and drivers, together with your customers, on a single map. Managers see at a glance where every route stands: visits completed, visit in progress, customers remaining.

In the field, geolocation also serves as proof of visit: the rep checks in on site, position attached, and each stop on the route changes status as the day unfolds. No more reports pieced together in the evening — the office follows activity live, without endless calls and messages.

Portfolio coverage and visit frequency

Optimizing delivery routes is not only about driving less: above all, it is about leaving no customer behind. DistrIA measures the coverage of your portfolio sector by sector: which customers were visited, how often, and which ones never were.

Visit rhythm analysis compares the actual visit frequency to the planned frequency for every customer. An outlet that should be visited weekly and no longer is shows up immediately — you fix the route before the customer turns to a competitor.

Order dispatch, vehicles and proof of delivery

On the delivery side, the route extends naturally into dispatch: orders taken by your sales force are assigned to vehicles and drivers, taking loading capacity and served sectors into account. Every vehicle leaves with a clear route plan and a coherent load.

Every delivery ends with a proof of delivery signed on mobile — customer signature and photo included. And for teams selling straight from the truck, the van sales module applies the same route logic to on-board stock.

Build your first optimized routes

Import your customers, draw your sectors and let the AI compute the itineraries: your teams set out every morning with a clear route plan, and you follow its execution in real time on the map. Contact us for a free trial — we will set up your first delivery routes with you.