Distribution management software built for the Moroccan field

Built for distributors, wholesalers and FMCG brands

Distributing consumer goods in Morocco means juggling presales orders, direct sales from the van, deliveries to fulfil and stock that never stops moving. Many companies still run all of this on paper notebooks, phone calls and spreadsheets — paying the price in data-entry errors, avoidable stockouts and very limited visibility into what is actually happening in the field.

DistrIA is distribution software aimed squarely at these teams: distributors and wholesalers running presales, direct sales (van sales) and delivery, along with FMCG brands looking to structure their route-to-market. Every order, invoice, payment and stock movement is recorded the moment it happens, then consolidated into a single view. Whether you are looking for sales force automation software for your presales teams or a complete van sales solution, the platform covers the entire cycle, from order capture to settlement.

One platform, eight modules

Rather than stacking disconnected tools, DistrIA organises your operation around eight modules that share the same database. An order taken in presales automatically feeds dispatch, the delivery route, the invoice and the stock — no re-keying, no intermediate files, no information lost between departments.

• Dashboard: real-time KPIs, revenue trends, alerts
• Traceability: flow tracking, history, activity log
• Presales: orders, route planning, agents and vehicles, reports
• Delivery: presales orders, dispatch, deliveries, routes
• Sales: direct sales, stock requests, dispatch, invoices, routes
• Warehouse: warehouse management, supplier orders, reports
• Data: promotions, products, customers, suppliers, blocs, vehicles, itineraries
• Administration: users, integration, SAP ERP, activity log

The Warehouse module is powered by our warehouse and inventory management building block, keeping stock accurate at every location, from the central depot down to the van. You can explore all eight modules in detail on our homepage, and activate only the ones your organisation actually needs.

A field app, a real-time web interface

In the field, your sales reps and drivers work on a simple, fast Android mobile app. They take orders at the customer's shop — even offline, with sync resuming as soon as the network returns —, issue invoices from the phone, collect payment in cash, by cheque or on credit, and print a receipt on the spot. On delivery, an electronic signature and a photo serve as proof of delivery, while geolocation traces the actual path of each vehicle.

At the office, the web interface gives managers a live view of the operation: order dispatch to vehicles, tracking of routes in progress, the day's collections and detailed reports by agent, product or territory. Combined with our delivery route optimization engine, it helps you build coherent routes, cut unnecessary kilometres and keep the promises made to your customers.

SAP ERP integration with no re-keying

Your ERP remains the company's accounting and financial system of record; DistrIA runs the field. The two systems stay in sync: items, customers, orders and invoices flow automatically between your distribution management software and your ERP, including SAP. Your back-office teams stop re-typing paper slips at the end of the day, accounting works on up-to-date figures, and discrepancies surface immediately instead of at month-end close.

Artificial intelligence working behind the scenes

DistrIA ships with artificial intelligence capabilities that work quietly in the service of your teams, without complicating their day or requiring any particular technical skills.

Each feature answers a concrete business problem: dictating an order faster than typing it, anticipating what an outlet is about to order, spotting a poorly maintained shelf before it costs you sales. To understand how these building blocks work together, see our dedicated page on AI for distribution.

A software company based in Casablanca

DistrIA is built in Casablanca by a team that knows the Moroccan field: routes that start early, cash collections, areas where mobile coverage is patchy, and the relationship of trust between the distributor and the shopkeeper. That proximity changes everything day to day — conversations are direct, support is close at hand, and the product roadmap is shaped by feedback from distributors working in the same conditions you do. Choosing local distribution software also means choosing a partner who understands your constraints without needing them explained.

Take the next step

If you are looking for distribution management software that covers presales, van sales, delivery and the warehouse within a single platform, DistrIA deserves a close look. Request a demo: we will walk you through the platform on scenarios close to your own operation, using your own use cases, so you can judge for yourself.